More And More Open "Cloud China" To Divide Up Online Travel Market

"May 1" is good in spring, and the outing is just then.

To help speed up the recovery of the tourism market, we launched a large live tourism project "crossing the mountains and seas and wandering China" and first landing in Furong Town, Xiangxi.

According to the media, the first live tourist broadcast lasted from 2 p.m. in April 26th to 9 p.m., from Tuwang bridge to waterfall Bay, from waving dance to Tujia people's crying, and the dozens of scenic spots featured in the scenic spot took turns. A total of nearly 350 thousand people were in the "cloud" feeling of local customs, and more than 6 million barrage messages were posted.

And after the first stop, the platform will continue to launch related tourism activities. Today, "Ningxia Shahu scenic spot" has launched live broadcasts. In search of "APP", consumers can enter the tourist travel area through online home recharging centers, tour the domestic scenery online, and purchase tourism products.

In fact, with the epidemic becoming stable, domestic tourism, which is mainly based on short distance trips, is showing an accelerating recovery trend. A lot of data show that since April, the number of orders for tours in the province and around the world has increased by nearly 270% compared with March, and the popularity of scenic spots in Shanghai, Guangdong and Jiangsu has recovered rapidly. Perhaps based on this, a lot of efforts to "build a new world" also come to the online travel market.

However, the vertical layout of e-commerce is not unusual. At present, Alibaba has a flying pig. In addition to Jingdong travel, Jingdong has recently subscribed Kaiser's private shares of the travel industry through 450 million yuan of its wholly owned subsidiary, Suqian Han bang Cci Capital Ltd. After the completion of the transaction, the shareholding ratio of the company reached 7.37%, or became the fifth largest shareholder of Kaiser's travel industry.

On the contrary, the number of trumpet tours to the online travel market has not been heard for half a year. Related media was informed that in December 2019, many of the APP terminals and small programs were launched on the "more travel" and train ticket business.

At that time, due to the approaching Spring Festival, many more traffic entries were sent to "more train tickets". Whether it is a App terminal or a small program, "more train tickets" can be entered through the home entrance charging center and the independent entry under the search column. "More travel" has no obvious tourism category in the small program end, and only the corresponding entry can be found under the App search column.

But there is also a view that this is because a lot of training has not yet cultivated the user's habit of buying tourism products on this platform. From the train ticket service, we first let users have a sense of "buying too many tickets and buying train tickets", and then guiding consumption of other tourist products.

In fact, this is a good move, but it is hard to anticipate. The tourism industry has been hit by the epidemic before being able to take the next step. However, as China's epidemic prevention and control situation has been further consolidated, the tourism market is releasing a rebound signal, and the surrounding short distance tours and domestic long term tours will be warmed up in turn. The industry generally believes that after a short period of inhibition of tourism demand, there will be blowout growth.

From this point of view, it will be a good time to fight again for the online tourism industry. It is worth mentioning that the tourism online platform also showed keen market holes, flying pigs, Hornets nest and so on launched "live broadcast" channel, Ctrip, donkey mother, road cattle, Chunqiu and other tourism business owners even went to battle personally, live with goods.

Obviously, the epidemic has brought impact and impact on the development of tourism economy. At the same time, it has accelerated the change of industry and the iteration of play. So how much more can we get the cake of "counterattack" in this tourism industry?

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