Lost Arsenal'S PUMA And Put The Sponsorship On Manchester City, Arsenal 60 Million Pounds To Adidas.

PUMA, who lost Arsenal, is putting his sponsorship resources in another Premier League, Manchester City.

Before the opening of the new season, the Premier League has ushered in a heavy "spanfer".

In August 8th, the Daily Mail reported that Arsenal is about to change its sponsors from PUMA to Adidas, which doubles its annual sponsorship fee from 30 million to 60 million.

Before that, Arsenal and PUMA A 5 year sponsorship contract will be signed, and the cooperation between the two sides will expire next year. Therefore, starting in 2019, the Gunners will be spanferred to Adidas, wearing a German brand. Jersey Fight.

The Daily Mail said Emeri had only a 70 million spanfer budget after replacing Wenger as Arsenal's new manager this summer. As the team gets a big sponsorship contract, he will be able to get more spanfer funds next summer.

At the same time, 60 million pounds a year, this amount ranks second in the Premier League. At present, Manchester United and Adidas are ranked number one, with an annual sponsorship fee of 75 million. Tied with A Senna, the second place is Chelsea and Nike, the two sides signed an annual contract of 60 million pounds.

In the past two years, the Gunners' poor performance was the first time that Wenger failed to win the Premier League last season, and missed the Champions League this season. However, Arsenal's ability to absorb gold on the sidelines seems to have not been affected.

In February this year, Arsenal announced that it had harvested the largest sponsorship agreement signed in the history of the club, the five year extension of the ad sponsorship contract between the team and the United Arab Emirates. From the 2019-2020 to the 2023-2024 season, all the jerseys, formal suits and training uniforms of the Gunners will see the logo of the Emirates.

The five year contract of Emirates is valued at 200 million pounds, which is known as the largest spanaction in the history of the club. The average annual value of 40 million pounds is 10 million pounds higher than that of Arsenal's previous cycle. As a result, Arsenal's jersey chest advertising revenue catch up with Chelsea, tied for the Premier League second, Manchester United continue to occupy the top position.

As early as last August, the British mirror has revealed that Arsenal will talk about the sponsorship agreement with Adidas. Arsenal executives believe that the amount of PUMA sponsorship contracts can not match the Premier League teams. After Adidas lost Chelsea, there were only three teams in Manchester, Sibrand and Waterford in the Premier League, which is another reason for cooperation.

In the past six months, negotiations between Arsenal and Adidas have been proceeding smoothly. Earlier, the Daily Mail reported that Adidas's sponsorship amount would rise to at least 40 million pounds a year, and now the amount of the contract is even more substantial.

In fact, the recent performance of the Premier League is not optimistic.

In the 2017 half year report released in March this year, the operating profit of Arsenal fell by 62%, from 54 million 400 thousand pounds in the same period last year to 20 million 700 thousand pounds. The club attributed its decline in business profits to only fifth in the Premier League last season and failed to enter the Champions League, resulting in a decline in ticketing, business and broadcast revenues.

Now, with the sponsorship of the players and advertisers improving, Arsenal are expected to boost business income.

The loss of Arsenal's PUMA is putting the Sponsorship Resources on the other top of the Premier League.

Just a week ago, the Daily Mail reported that Manchester City had been linked with PUMA Signing the contract is about to say goodbye to Nike. From the start of the 2019-20 season, the blue moon will wear the PUMA jersey for the Premier League. Manchester City receives 50 million pounds from PUMA every year. This is the biggest commercial spanaction in the history of the club.