Channel Game: Pformation Potential Is Inevitable.

Over the past 20 years, for many foreign trade oriented industrial clusters and enterprises, it is like a dream.

Like Xinji, this trade with Russia has been dense and moving all the year round.

Milan International

The exhibition and many other international exhibition leather fur production bases, the foreign trade industry has made its reputation widely spread internationally.

Today, the long history of fur city is more concerned about China's far-reaching domestic market.

But there seems to be some pressure on this shift.

How to deal with orders no longer "forthright"

"For the export market's flagging, we have personal feelings.

For example, the scale is shrinking year by year. This is due to climate factors. More importantly, because of the international economic downturn, Russia has been used as an example. It used to be 1 dollars to 30 rubles, and now it is 1 dollars to 60~70 rouble.

Yang Hao, general manager of Xinji Yang Fan Garments Co., Ltd., said that this led to the inevitable choice of exporting to domestic sales.

Speaking of the difference between the export market and the domestic market, Qin Shike, general manager of Hebei CHINT Industrial Group Co., Ltd., said that once the foreign trade processing could be described as "bold and forthright", the export market style changed little, and the quantity of the export market was the main one, while the domestic market was characterized by small batch and multiple varieties, and the requirements for the design sense were very high.

"A large number of orders of basic style has created a relatively extensive production mode of fur in Xinji, and converting domestic sales is actually a process of changing ideas."

When it comes to the bottleneck of export to domestic sales, Liu Jiean, director of Pinghu economic and Information Bureau of Zhejiang Province, said that the problem can be divided into the following points: first, the ability of R & D design is weak; for a long time, export oriented enterprises are accustomed to proofing and sealing, lack of design ability and consciousness; two, the awareness of independent brand building is weak, and capital investment is low; three, there is a lack of marketing channels.

Wang Weiyu, director of the Jimo garment brand incubator center, also said: "in recent years, the market is complex and changeable. Jimo is focusing on improving the economic efficiency and quality of children's clothing enterprises, integrating all kinds of resources of children's clothing industry chain, introducing fashion elements such as technology and culture, making strong R & D design and brand operation, making fine manufacturing, accelerating the integration of online and offline development, promoting the pformation of children's clothing industry to fashion and creative industries, and realizing the common prosperity of industry and city.

In the specific work, Jimo will implement the "four in one" driving strategy, and effectively play the role of the advantage chain.

For China (Jimo) clothing brand incubation center,

International garment industry city, market trade, clothing manufacturing and other four industrial resources are integrated, and the "four in one" driving strategy is implemented to build up the pformation and upgrading system of children's clothing industry brand, design, marketing and manufacturing, and promote the rapid development of children's clothing industry.

There are no bad markets, only bad products.

"There are no bad markets, only bad products."

Qin Shike said that Xinji must win in the domestic market.

Therefore, giving full play to their own advantages and highlighting the characteristics of the cluster has become the key to the development of many domestic export groups.

"Although the garment industry in Pinghu is facing pformation and upgrading, its long-term accumulation advantage can not be ignored and must be strengthened."

Liu Jiean said, "Pinghu clothing industry has actively introduced foreign capital and advanced technology and management experience for many years, and the level of production and management has been continuously improved.

At the same time, in the wave of pformation and upgrading, some enterprises have gone out of the road of specialization and specialization.

Such as the "ijialin happy dream workshop" of the IIF brand, it integrates game experience with product creativity, display and service, and has won the title of Zhejiang industrial tourism demonstration spot in 2015.

Jimo relies on model innovation to redevelop new advantages of industrial development.

According to Wang Weiyu, in recent years, after carefully studying the characteristics of the local clothing industry, the government of Jimo chose the children's clothing industry mainly knitted fabric as a breakthrough for the local industry, and built a MS2C business platform for the entity factories and service providers directly facing the end consumers. The model has been highly regarded by the public as soon as it is launched. Jimo has been identified by the Alibaba as the only child garment industrial belt supported by the whole country, and has become one of the ten major industrial belts that the country has launched and has mainly supported.

Similarly, in order to enlarge the advantages and specialties, CHINT industrial group and ocean sail garments from Xinji, Hebei also emphasized the importance of design.

"Grasping the characteristic and fragmented market is a sharp sword for enterprises to fight for the domestic market.

Focus on high-end

Fur research and development, with fur and Bumau as one of the fashionable fabrics to build a slim body profile, and keep up with Korean fashion, this differentiated product has won the praise of the market.

Yang Hao said.

Take out business cards on CHIC.

"Once I was exhibiting in Harbin with my own factory design and fur production, a buyer excitedly told me that he had traveled all over the country and had never seen such a style. I never expected to find it in a fur business in Xinji, but he never wanted to go shopping in Xinji. In his inherent perception, Xinji fur was exported."

Qin Shike has no regrets, so we must create a Xinji fur business card which is sent to the domestic market. Taking part in CHIC is a shortcut.

"We initially planned to organize 20 enterprises to participate in the CHIC exhibition. We didn't expect to come to 30. Exhibiting CHIC has not only been strongly supported by the government's policies and financial resources, but many other entrepreneurs have expressed their intention to sponsor, and finally, because the sponsorship quota is full, we have to wait until the spring of next year."

Qin Shike said that the strategic pformation of the exhibition has been recognized by the government and enterprises.

I still remember the CHIC2016 spring exhibition in March of this year. The exhibition has not yet ended, and the news of "the 500 thousand princes of Carrefour's" has been brought to the scene by the prince of Yudu Exhibition (Ganzhou) Clothing Co., Ltd.

In October, the Yudu Pavilion will again be on the CHIC2016 autumn exhibition.

In this regard, Wang Yonghui, President of Yudu clothing and apparel industry association, said that at present, it is the key period for Yudu's rapid take-off. The concentrated appearance at the CHIC exhibition is the pcript of Yudu's surrender.

During the "13th Five-Year" period, Yudu clothing and apparel industry cluster will speed up the construction of logistics, exhibition and training.

And other public platforms, striving to build Yudu's clothing and apparel industry into a provincial demonstration industrial cluster and a state-level industrial base, making Yudu a well-known fashion women's clothing manufacturing base.

For CHIC, the Pinghu cluster also expressed its expectation. "On the CHIC platform, we hope that the independent brand clothing enterprises can establish cooperative relations with famous brand marketing channels and domestic and foreign trade service companies both at home and abroad. On the other hand, processing trade clothing enterprises can establish cooperative relations of production between well-known brands and fashion design companies both at home and abroad.

At the same time, we hope to establish cooperative relations with all kinds of institutions of higher learning, scientific research institutions and major media platforms, and promote the in-depth development of industry, University and research, and expand the influence of Pinghu clothing.

Liu Jiean said.