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Shop Management Must Take The Kill Weapon.

2015/11/28 22:42:00 26

Shop ManagementManagement SkillsShop Strategy

For a shop, the choice of the store site will directly affect your future business performance.

Therefore, the most basic consideration is to choose the right business according to the industry and business policy you are going to run.

geographical position

And business circles.

At the same time, because of some objective reasons, it may also be suitable for a certain industry, but now it is not always appropriate. At this point, the shopkeeper has to consider changing or changing the store as soon as possible.

Before opening a store, you must conduct a detailed market survey on the age, income, sex and occupation of the customers you choose, and then set up shop and design principles based on these findings.

For example, if you open a women's clothing store, the target customers may be family women, perhaps career women, or maybe the avant-garde girls.

Some shopkeepers just sit there and wait for business when they open their stores. This is called "business man".

In modern society, this kind of consciousness is very dangerous.

We must strengthen consumer advocacy and arouse consumers' desire to buy.

Especially in the main street shops, the design must be attractive.

today

customer

No longer satisfied with only what you can buy, they also enjoy the fun of shopping.

Therefore, in designing shops, we should pay attention to the decoration of service attitude, color and lighting in addition to considering factors such as format, scale, customer class and display.

  

Store design

We should consider the promotion of trafficking efficiency.

From the beginning of the reception of consumers to the packaging of goods, the collection of goods and so on, we must give the salesmen appropriate space for activities so that they can be carried out quickly and effectively.

In addition, commodity replenishment and inventory must be institutionalized.

In order to win, many competitors tend to work hard in decorating and invest a lot of money.

Decoration is very necessary, but if there is no plan, blindly do it, it is not advisable. After all, for shops, any investment is to seek better returns.

So when you invest, you must be careful.

Shop environment and atmosphere is very important, directly related to the impression of consumers on your shop, related to the performance of your store.

Therefore, in designing, we must design according to the characteristics of our products and the characteristics of the target consumer groups.

In particular, we should pay attention to the design of passageways, do not have too many roundabout surround, and let customers visit all products unconsciously.

Where there is a channel, we should design something that attracts customers and make the disadvantages more favorable.

Besides, do not let customers feel handicapped in display or front desk design.

Commodity display is very important. If we can make customers clear at a glance, easy to pick and buy, it will promote sales.

Therefore, display goods should be properly classified and placed neatly, so that consumers can easily find products they want.


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