Under The New Normal, The Textile Industry Should Focus On The International Market.

The value chain forum of textile and apparel industry in the Internet age yesterday morning

Convened.

At the forum, participants attended the "Internet Era" to share the value chain of China's textile and garment industry.

According to Zhang Xian analysis, the main reason for the pfer of orders in China's textile and clothing market is the rise in labor costs. In China, the labor cost of manufacturing industry has increased 3 times in 10 years, and the minimum wage standard for workers has increased year after year.

At present, China's clothing and textile industry has entered a new normal. How do traditional textile and garment enterprises cope with the challenges of the Internet age? In the morning of September 21st, a forum called "the value chain of textile and garment industry in the Internet Era" was held at the Expo. Participants attended the "Internet Era" to share the value chain of China's textile and garment industry.

Manufacturing labor costs rose 3 times in 10 years.

At this forum, Zhang Xian, vice president of the China Textile Import and Export Chamber of Commerce, gave several sets of figures. From 2001 to 2007, China's textile and garment industry was at a stage of rapid development. In the past few years, China's textile and clothing exports increased by 22%. Since 2008, the export growth of textile and garment industry has slowed down due to the global financial crisis. Especially since last year, influenced by industrial orders pfer and exchange rate fluctuations, China's textile and garment exports have shrunk sharply. It is estimated that the export of Chinese textile and garment industry will be flat or even down year-on-year.

Nevertheless, China is now spinning the world's textiles.

The market share still occupies the first place, accounting for 37.1%.

This shows that the global textile and garment market is not satisfactory.

According to Zhang Xian analysis, the main reason for the pfer of orders in China's textile and clothing market is the rise in labor costs. In China, the labor cost of manufacturing industry has increased 3 times in 10 years, and the minimum wage standard for workers has increased year after year.

At the same time, the fluctuation of the RMB exchange rate against the euro and yen also has a huge impact on exports.

"But there is a new phenomenon in China's exports. The former processing export is extensive and simple mass production. Now, those demanding advanced and high-end orders still favor the Chinese market."

Made in China, when made brand, "made in China" in the world.

The textile industry has a very high reputation, but for a long time, its pronoun is "cheap" and "duplication". In the era of Internet, how should "made in China" adapt to the new development mode?

"In the Internet era, people's consumption patterns have changed, and many people have gone shopping from" one door, four walls "shops to online shopping.

Move your fingers and the goods will be delivered to the door.

Zhu said that at this time, both manufacturers and sellers should conform to this trend. When making products, they should consider from the perspective of consumers.

"Brand is wool, consumer is skin."

In Zhu's view, it is better to study the psychology of consumers in the Internet age.

Zhu Weizhong believes that China's manufacturing should change the "copy processing" mode of simple replication, and the time to do the brand, "why the world's top 100 companies do not have Chinese made figure, mainly the lack of brand awareness."

Zhu said that the brand mentioned here does not necessarily have to be "big and tall". Even if it is like Heinz, it is admirable to focus on making tomato paste.

In addition, the cross-border market is now rushing headlong into mass action.

Zhu Weizhong believes that this is a double-edged sword, "not all enterprises are suitable for cross-border electricity providers, the market is already too crowded."

Zhu said that the potential of China's domestic market is huge. At present, many export enterprises are turning their attention to the domestic market. "In fact, it is not too late to devote themselves to developing the backyard of their own home and join the international market."

Zhu is the public.