Fast Fashion Brands Actively Layout China Market

Following UNIQLO, GU's hand in hand with Tmall showed that Xun group's determination to expand the Chinese market, and the pformation of the "Internet +" fast fashion industry is also in the firing line.

Since 2009, when its flagship brand UNIQLO entered Tmall in 2009, Tmall has gradually introduced GAP, Topshop, ASOS, C&A, Forever21, MANGO and other world-renowned fast fashion brands.

In 2014, the world's largest fashion group Inditex group's 6 fast fashion brands ZARA, Pul and Bear, Bershka, Massimo Dutti, Stradivarius and Oysho landed on Tmall one after another, and reached an exclusive strategic partnership with Tmall.

At present, there are 90% fast fashion brands in the world in Tmall.

If 6 years ago and UNIQLO's hand in hand opened up a new chapter in Tmall's globalization, the hand in hand with GU signifies that Tmall has successfully molded the platform into a global and quality brand base.

As a clothing brand belonging to Xun group, the sales volume of GU from 2006 to August 2014 reached 107 billion 500 million yen, which is considered as a pillar brand within the group and UNIQLO.

Compared with the strong performance of Japan's local market, GU has been popular with many young people in Japan to offer the latest and most interesting fashions at parity.

Compared with UNIQLO, GU's location is younger, trendy and free.

GU has 315 stores in Japan and entered in 2013.

One after another, two stores opened in Shanghai, which soon accumulated high popularity in China. "GU GU flagship store is the voice of Tmall's flagship store," said teak, managing director of the Executive Office of the GU.

In August 18th, it was affiliated with UNIQLO to the fast fashion brand of Asia's largest apparel retailer.

The official flagship store will be officially opened in August 24th and will be launched in Tmall's autumn and winter new activities in August 24th.

GU and Tmall will further cooperate in the future.

Choice in

The opening of autumn and winter's new day is also the right time for brands to get a lot of exposure.

In the two quarter of spring and autumn every year, new products will be launched in the spring and autumn of 2015, and Tmall will bring out millions of new products with massive quality businesses. In August 24th, Tmall's autumn winter Huan new year will start in August 24th.

At that time, GU will start the autumn new products with many fast fashion brands on Tmall, and will take the lead in Tmall's new style.

Yuzuki Ji, senior vice president of fast marketing group and President of GU executive director, said, "GU brand has entered China for more than two years, and there are two offline stores in China.

Six months ago decided to enter the field of electricity supplier, choose to enter Tmall instead of other platforms, is believed that the brand is the most powerful among all electric providers. "

According to its disclosure, all GU products will be displayed and sold on Tmall, and the price of the e-commerce platform will be consistent with its physical stores.

"This cooperation is not exclusive. At the company level, we want to see the sales situation after the cooperation, and then decide whether to expand cooperation with other electric providers."