What Products Did Adidas And Nike Create?

Basketball and running are also the two major areas in which Nike has generated the most "explosive money" in recent years. The three product lines named Jordan, Kobe and James, which are named after NBA basketball players, are enduring. However, in the running field, they are Free, Air, Lunar, Vimeo and Flyknit, etc.

According to the data released by Adidas in its 2014 earnings report, the highest sales volume in the company's history was 2014 Stan Smith, which was re introduced to the market after being re enacted, with a total sales volume of more than 4000 000 million pairs.

The result is a little unexpected -- after all, the classic brand of the sub brand clover.

Sports shoes have always been regarded as the only products that can compete with Nike's Retro AF series.

There is a more formal term in Adidas's earnings report: Adidas Original.

In the 1972 year of the year, the clover brand was officially released. At that time, all the Adidas products were using the logo. But since 1996, clover logo has been specially used in the classic Original products. The choice is the best product in Adidas history.

And the styles are slightly modified before they are released.

Clover is a brand that Adidas used to guide high-end and fashion.

But in recent years, Herbert CEO has been more willing to gamble with another group of NEO, which is located between Adidas and clover.

NEO is positioned among young people aged between 14-19 and 100. The design style is more fashionable and casual, and the price is more close to the people, which is about half of Adidas. This makes the gap between the local brand and the local sports brand within about 100 yuan, which greatly increases the consumer's bias.

On the brand of NEO, Adidas has also tried to speed up the production rhythm so that it can better integrate the trend.

From sketches to sales on shelves, a traditional Adidas product needs 18 months' time, which does not meet the needs of today's global market to combine sports with everyday leisure needs.

In the March 26th investor day event, Adidas said that in the next five years, the speed of NEO products will be a model for the company's development strategy and will be extended to all brands of the group. The six major cities of Losangeles, New York, London, Paris, Shanghai and Tokyo will become the focus of development and have independent marketing strategies. Consumers, athletes and other cooperative brands will also be more absorbed into the design of products.