Semir Apparel Wants To Become A Clothing Giant, Its Share Price Is Increasing.

Semir apparel strategy fits the development trend of the future clothing industry and becomes a large scale.

The giant is worth looking forward to.

The future apparel industry will enter the 2 level differentiation: public costumes will form costumes with oligopoly with high cost performance, and niche clothing will form many luxury brands and individual brands.

At present, thousands of small manufacturers in casual wear and children's wear field will gradually withdraw from the market. Cost-effective products and monopolistic supply chains will help Semir leisure and Bara children's clothing become the leading brands in their respective fields.

Semir's advantage lies in the deep ploughing of the three or four line market, avoiding collision with UNIQLO, ZARA, and below the first tier cities, and creating cheap products at low rates, so as not to fear the cheap impact of the e-commerce brand.

On the contrary, with the advantage of the Internet, the electricity sales of the company are increasing rapidly. It is expected that 14 years of leisure and

Sales are expected to reach 5 billion billion, while the company also launched the "brother to buy" Internet brand.

In the past three years, the company has highly shaped the product strength, which is in line with the pain demand of the current consumers. At the same time, the supplier has been vigorously integrated to form a purchasing advantage. Therefore, with the help of cost-effective products, the company has been constantly attacking the city, Semir's casual wear has depended on endogenous growth, and its income has steadily recovered. The growth rate of 15H1 15H1 will reach 10%. The children's clothing of Bala is still expanding rapidly, the number of shops is close to 4000, and the growth rate of 20%+ will be up to 20%+.

In the short term, the company has some characteristics of high pfer stock: from the financial indicators, the 14Q3 share is 6.7 yuan per share, and the undistributed profit per share is 3.7 yuan; 11, the stock market has not been pferred to the stock market so far, and 70 million shares in the circulation market, accounting for about 10% of the total share capital, resulting in a low proportion of the two market liquidity. At the same time, the 15 year period of 15 years before and after the end of the majority shareholder limit period.

Judging from the indicators, the company may have the intention of sending high prices.

Valuation proposal: investment value appears, maintain "buy".

Since 12 months, the company's fundamentals have been well operated, but the stock price has been callback more. Therefore, we think the investment opportunities of the company are already very obvious.

We are firmly committed to the future development of the company.

The company is the blue chip of the clothing sector. When the plate moves from deep blue to light blue, the Semir is

The most beneficial.

It is expected that 15 EPS will reach 2.15 yuan, and PE will be 16 times.

Under the bull market atmosphere, the PE center of the company will be raised, and the 25 fold increase can be expected, so that 40% of the stock price will rise.

Maintain "buy" rating.