Network Fitting Room: Opening A New Fashion Marketing Mode

Online shopping is no longer a novelty. But unlike cosmetics and digital home appliances, clothes that are ordered online will encounter many unnecessary troubles if they do not fit. The appearance of "network fitting room" not only helps customers "experience" to fit the new clothes, but also can see the effect of clothing under different occasions, until customers pick out satisfactory clothes.

"In the general online shop, consumers can only see the appearance of the clothes and can not feel the effect of wearing them. In the Internet fitting room, after trying on an electronic model, not only does it have a three-dimensional sense, it can also display different positions in front and rear sides, and it is almost the same as rotating around in front of the mirror. A netizen wrote in her web message.

The appearance of the network fitting room has provided a kind of clothing enterprise. Internet New marketing mode. Network marketing can link the physical marketing network through information technology, combined with the advantages of information network and traditional sales, through the combination of Internet and Internet, combining virtual and reality, providing online information retrieval and browsing, e-commerce, physical display under the net, logistics and distribution, and so on. service 。

Reporters learned that the earliest launch Network fitting room The service is the US H&M company. Log in to the company's website and choose the "fitting room" without considering buttons, zippers, and specific details. Consumers only need to choose a standard model, or create a model similar to their own body, and choose the skin color, hairstyle, body characteristics, height, weight, eye color, nose, lips, etc.

After entering the "my model", once the registration is confirmed, you can use all the H&M sales clothing, including swimsuits, ready-made clothes and accessories, to match the models. After finding a satisfactory combination in the fitting room, the consumer can enter "Your Wardrobe", then print out the combination in the wardrobe, and then bring it to the shopping mall for direct purchase.

Nowadays, consumers can enjoy the convenience and fun of the fitting rooms in the domestic websites, and the "fitting rooms" in China are more suitable to be called "real life fitting" to some extent. Consumers first upload a photo of their real life through the Internet, then they can change their hair styles on the Internet, make different makeup and try on the latest clothes. All designs are carried around the uploaded photos.