Jingdong Micro Shop Will Be More Inclined To Jingdong Self Owned Category And POP Shop In The Future

< p > > the world's < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/" > shoes, < hat > net to introduce the WeChat shopping changes: "Jingdong Department" or will control the entry.

< p > July 9th news, some sources have recently disclosed that the previously widely favored Jingdong micro shop will gradually fade out of WeChat's shopping entrance, and will be more inclined to Jingdong self owned category and POP store in the future.

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< p > "before we join the micro shop investment team has been pferred to Jingdong POP, this is an obvious signal."

An unnamed brand business manager said that Jingdong group CMO LAN ye at a recent meeting in Shenzhen, has personally admitted that Jingdong micro shop has stopped investment, merchants reported WeChat shopping entry activities to POP platform investment promotion department.

However, the news was not officially confirmed by the Jingdong.

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< p > it is understood that due to the previous Jingdong acquired WeChat shopping portal, Jingdong POP merchants and micro store businesses (mostly QQ online shopping businesses) coexist, whose future trend of ups and downs is difficult to judge, merchants from different docking merchants information obtained is not the same.

"Some people say that Jingdong POP is the main force of WeChat shopping entry in the future, while others are betting on Jingdong micro stores."

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< p > it is understood that Jingdong micro store is a group of former Tencent e-commerce providers to help businesses build WeChat terminal mall, and its access is mainly QQ online shopping and pat Network merchants.

From the organizational structure, originally affiliated to Tencent electricity supplier, Jingdong belongs to Jingdong Q office.

After the Jingdong's WeChat shopping portal is online, Jingdong's Micro store business has become an important source of merchandise.

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< p > normally, QQ online shopping companies that bind WeChat public numbers will have Jingdong micro shop stores, while Jingdong POP businesses may not have micro stores, but they will be given a "virtual micro shop".

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< p > WeChat shopping change: "Jingdong Department" or will control the entry.

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< p > < strong > WeChat shopping entrance commodity source < /strong > /p >

< p > but according to the business, in the specific operation process, the Jingdong micro shop belonging to the "Tencent Department" and the Jingdong POP of < a href= "//www.sjfzxm.com/news/index_s.asp" > Jingdong < /a > have actually been in a dark corner, especially in terms of traffic distribution.

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< p > and according to the information provided by the above insider, Jingdong is now trying to sort out the source system of WeChat shopping entrance.

An important performance is: from the end of June, Jingdong WeChat shopping portal will only present Jingdong platform products, no longer accept QQ online shopping products.

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< p > from the point of view of this adjustment, Jingdong clearly intends to simplify the process of commodity reporting, reduce business understanding of costs and platform docking costs, while allowing businesses to focus more energy.

Just for those who originally signed up through QQ online shopping, it is necessary to sign up for another shop number.

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< p > another intention that can be peek out is that Jingdong is speeding up the integration of QQ online shopping to achieve its connection with Jingdong platform.

Just behind this, the Jingdong micro shop with QQ online shopping as the main force will be subject to traffic containment.

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< p > another intention that can be peek out is that Jingdong is speeding up the integration of QQ online shopping to achieve its connection with Jingdong platform.

Just behind this, the Jingdong micro shop with QQ online shopping as the main force will be subject to traffic containment.

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< p > for this reason, a person familiar with Jingdong's WeChat electricity supplier said that from the end of 7 months, the Jingdong WeChat shopping entrance will sell only the products of Jingdong platform, including proprietary and POP, and no longer accept goods from QQ online shopping.

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< p > "the main purpose of this adjustment is to make the reporting process clearer and more direct for businesses to understand.

Secondly, after the integration, the seller has a backstage supply, multi platform sales, and higher operational efficiency.

It indicated that many businesses of QQ online shopping have already been Jingdong POP merchants, so this adjustment will not have much impact.

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< p > the impact on Jingdong's Micro store, the person said, although QQ online shopping products no longer appear in WeChat shopping entrance, but the original online shopping POP migrating to POP will continue to enjoy the micro shop, strengthen interaction with Jingdong POP, and still enjoy the flow of WeChat shopping entrance.

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< p > "at present, Jingdong micro shop is still responsible for the two important parts of WeChat shopping entry commodity registration, such as inventory, product selection, activity scheduling, traffic assignment and so on."

The above pointed out.

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< p > in fact, in the view of the industry, Jingdong micro shop is still trying to open up a store for Jingdong POP to expand its investment, which shows that the integration of POP and micro shop is inevitable.

In particular, the opening of merchant backstage systems is a more efficient way for multi-channel operations such as WeChat, POP and QQ online shopping.

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< p > on the other hand, the loss of centralized traffic entry does not mean that the micro shop loses its future.

According to the description of WeChat's business ecosystem by Tencent, the centralization structure will lead the trend of the next electricity supplier era.

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"P" is not necessarily a bad thing for the Jingdong micro store to fade out of WeChat's central flow - the fundamental value of the Jingdong micro store, which is located in the "de centralization of the a href=" //www.sjfzxm.com/news/index_c.asp "> /a >", is the core of the Jingdong micro store, how to attract customers by the merchant's own brand adhesion and not rely on the platform's flow support. "

Insiders analyzed.

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