Fan Home Textile To Achieve The Extreme Open "Millet Model"

< p > a few days ago, it was reported that the a href= "//www.sjfzxm.com/news/index_s.asp" > van guest < /a > has completed a new round of financing of over $100 million. Not only that, but also the Lei Jun, the IDG and LIAN sources, Sai Fu, Qiming, Temasek, CITIC, and Tong.

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< p > it is understood that in 2013, in China, "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > industry overall downturn, the end of a single pile of serious situation, all customers have repeatedly burst out of poor payment, relocation cost reduction and other storms.

Van guest said that it might be inspired by Lei Jun, who started trying the "millet mode" from the second half of 2013, which is about to achieve the ultimate single product and has been tested on the products such as duvet.

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< p > industry analysis shows that customers who return to single products and brands are the first to choose feather quilts, first of all, because the market demand of duvet is large.

At present, customers need to avoid blindly expanding SKU, so we need to create some large demand products, and the down quilt is suitable for personal and hotel industries.

Secondly, home textiles are more suitable for electric business, and can be cheaper and superior quality.

Fan said that the quality of its products is based on the upper edge of the national standard, but the price can be maintained at the low end level, which is the core of fan Ke's "millet mode", and the future mode will be used to continuously promote home textile products.

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< p > it is learnt that after the completion of the new round of financing, all customers who started the home textile industry can use the money to protect their "return to brand" route from the efficiency and quality control of the entire production and supply chain, such as product design, raw material selection and factory production.

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Less than P, after missing the excellent IPO opportunity in 2011, customers now have seven rounds of financing.

The first six rounds of a href= "//www.sjfzxm.com/news/index_c.asp" > financing < /a > are: LIAN strategy source and IDG investment $2 million, Softbank Sai Fu 10 million, Qiming venture IDG and so on about 30 million dollars, Tiger Fund about 50 million dollars, LIAN policy source and IDG 100 million, Temasek and Kerry Group 230 million dollars, totaling about 422 million dollars.

In addition to the current round of financing, the total financing amount of all customers amounted to US $522 million.

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