How About Frequent Exposure Of Unqualified International Brands

With the improvement of Chinese living standards and the opening of society, foreign brands are not far away from our lives. Italian clothing, French handbags, Spanish leather shoes, English windbreaker, these expensive luxuries, under the bombardment of successive advertisements, are now famous by many Chinese people. Some people who follow the fashion and pay attention to quality may also bite their teeth and buy some "to improve their taste". However, do these dazzling international brands really represent quality? In a recent quality and safety inspection of famous brand clothing conducted by Zhejiang Administration for Industry and Commerce, almost all domestic brands passed the test, while nearly 80% of international brands failed. The inspectors said that the standards on which the test was based were derived from the relevant EU standards, and were much looser than the EU standards. But how can these international famous brands, which boast quality and taste, fail to pass the basic quality barrier? Through this event, what kind of shortcomings should we find out from ourselves? The Zhejiang Administration for Industry and Commerce recently sampled 37 batches of clothing samples from 13 representative international famous brands and some domestic brands in several high-end department stores in Hangzhou. Foreign brands tested include Shark, Dupeng HUGOBOSS, BURBERRY, Aquascutum, TOMMYHILFIGER, etc. are mainly from 13 countries and regions, including Italy, the United Kingdom, Portugal, Turkey, the Philippines, Malaysia, etc., and their products cover a variety of categories, including trousers (suits), shirts, casual pants, jackets, T-shirts, jeans, sweaters, skirts, blouses, and so on. Domestic brands include Shanshan, Youngor, Seven Wolves, etc. BOSS, as a German high-end clothing brand, has always given people an exquisite impression. The test results almost surprised everyone. All the tested domestic brands passed the test except for some problems. However, international big brands whose value is 10 times or even 100 times higher than that of "local brands" are falling behind one after another. Of the 37 inspected batches of 13 international famous brands, only 15 were qualified, with a qualification rate of 40%. According to the brand calculation, 10 of the 13 international famous brands are unqualified, and the brand qualification rate is only 23%. "This clothing quality inspection is mainly carried out in accordance with two mandatory national standards and relevant industrial standards, namely GB5296.4-1998 Instructions for Use of Textiles and Clothing and GB18401-2003 Technical Specifications for Basic Safety of Textiles." Weng Hongli, director of Zhejiang Textile Product Inspection Center in charge of inspection, told reporters. "The confusion of the instructions is the main reason for the unqualified international famous clothes," Weng Hongli said. As a part of product quality, instructions for use play a role in introducing goods and guiding consumption in the process of product sales. According to the test, the unqualified instructions are shown in the incorrect and non-standard water washing chart; Incorrect and disorderly marking of product size and specification; The short name of fiber specified by the state is not used in the marking of fiber composition; The implemented product standard does not match the product. Of course, there are still serious problems of safety quality and false content in the internationally famous clothes inspected, mainly unqualified color fastness, PH value and fiber content. Weng Hongli said that for clothes with poor color fastness, the dyes in the fabric are easy to transfer to the human skin, causing harm to the human body. As an important safety indicator, too high or too low PH value will cause skin allergy. The unqualified fiber content is mainly reflected in the discrepancy between the marked fiber content and the measured fiber content, some of which are malicious forgery. For example, HUGOBOSS is marked as 100% cotton and measured as 100% polyester; BURBERRY, marked as 100% polyester, measured as 100% viscose; Other brands are labeled as viscose fiber and actually measured as cuprammonia fiber. For such test results, as ordinary consumers, the first reaction of most people after the test results are published is: no, how could it be? Is it a fake. Like ordinary consumers, the industrial and commercial personnel in charge of sampling inspection had doubts about the results at first. However, after tracing back to the source of these products, the industrial and commercial personnel found that all the inspected products were genuine. Pan Wei, deputy director of the Consumer Rights Protection Department of Zhejiang Administration for Industry and Commerce, told the reporter: "There is no problem of counterfeit and shoddy goods in the inspected goods. After the test results were found, the industry and commerce department sent letters to various clothing dealers. However, during the whole doubt period, almost no one raised different opinions on the test results." The famous brand "Quality Gate" questioned the quality problem of the lack of standards in China, Even malicious counterfeiting appears on genuine international brands, which is surprising. Chinese consumers have to think about how thousands of yuan worth of famous brand clothes, even basic materials, can be counterfeited. As for the origin of organizing this inspection, Pan Wei said: "On the one hand, it is because some consumers have complained about famous brand clothes, and on the other hand, it is because the one-year transition period of the Technical Specifications for Basic Safety of Textiles, which was implemented on January 1, 2005, has expired, which means that the Ministry of Industry and Commerce has a standard to follow for safety inspection of textiles on the market.", For a long time, there was no corresponding inspection standard for clothing safety in China. After the issuance of the Basic Safety Technical Specification for Textiles, the industry and commerce department of Zhejiang Province wanted to use it as a touchstone to test the clothes on the market with a trial mentality, but this result was unexpectedly detected. However, the most puzzling thing for industrial and commercial personnel is that the domestic Basic Safety Technical Specification for Textiles is derived from the relevant EU standards and is much looser than the EU standards, but the problematic international famous brand clothing has not been detected in the European market. "It's hard to say whether these garment enterprises are discriminating against Chinese consumers." Pan Wei believes that clothes that can become popular in Europe should not have problems in China. "I'm not surprised to hear that 80% of the international famous brand clothing is unqualified, which is completely possible. Whether it is a domestic or international first tier brand, there may be quality problems in testing, which also reveals the survival of many international first tier brands in China." A scholar of the Academy of Art and Design, who did not want to be named, commented in this way. The world famous brand clothing suddenly "acclimatized" in China is still safe under the stricter standards of the EU. Why does it have problems in the Chinese market. In connection with the frequent "quality gate" incidents of some major international brands in China, some experts believe that while speculating about foreign enterprises, it is also necessary to give their own signals. It should be noted that without the Basic Safety Technical Specification for Textiles, the safety and quality supervision of textiles will always be in a vacuum, so that more Chinese consumers will become "wasters". Once there is an industry standard, many "famous brand" products will be exposed immediately. In this regard, people of insight pointed out that China should accelerate the process of standardization construction. He Xiaoming, deputy director of the Consumer Rights Protection Division of Zhejiang Administration for Industry and Commerce, believes that to prevent substandard products from entering the market from the source, it is necessary to first formulate corresponding industry standards. He Xiaoming said: "Compared with foreign countries, China's standardization construction is very backward. Either there should be standards that have not been formulated, or the standards have been revised and updated slowly and the content is not perfect. At present, many commodities in the market are still in a state of lack of standards." "Standardization construction is an important means for a country to safeguard its own interests in foreign trade." He Xiaoming said, In the post WTO era, trade barriers set up by using tariffs will disappear, and technology and corresponding technical standards will inevitably be the ultimate reliance. In recent years, Europe and the United States have frequently imposed technical barriers on China's export products, and Japan has recently launched a "positive list" to set restrictions on China's agricultural exports. In contrast, in China, due to the lack of technical standards, not only the export of enterprises is limited, but also many substandard "junk" goods come in during the import process. It has to be said that the consumer psychology of being greedy for "expensive" and "foreign" began in late March, and the problematic international famous brand clothes began to be returned in Zhejiang. However, in other parts of the country, these expensive clothes are still sought after by consumers. What's more, even the international brands that are OEM in some Southeast Asian countries have also become the favorite of some luxury pursuers. The reporter recently visited some high-end shopping malls such as Beijing International Trade Center, and found that the sales of international brands such as TOMMY and BURBERRY were normal, and they were not affected by media reports. When the reporter asked the salesperson about the quality problem of the brand clothing in Zhejiang, the salesperson said: "TOMMY is an international brand, and there can be no quality problem. Moreover, most of the clothes are mainly imported, only a few are processed and produced in China, most of them are from processing plants in Mauritius, India and other countries, and the quality is very good. In addition, the clothes processed abroad are generally more expensive than those processed locally, so the natural quality is better. "As for the investigation and exposure, the sales staff of the store said that they had never heard of it, and it should not be possible. She said that the store has been for many years, sales has been very stable, there are many regular customers, and the goods sold in the International Trade represent quality. In the interview with TOMMY International Trade Store, it was found that the consumers who patronized here did not know about the quality problems of 13 international brands such as TOMMY. A lady bought more than 4000 yuan of goods in this store on the same day and became a VIP member here. She said that she had bought TOMMY clothes abroad and thought they were very fashionable. She thought that such an international famous brand would not have quality problems. The reporter saw almost the same situation in the TOMMY store just opened in Tianjin International Mall. The salesperson of the store also said that he did not know about the investigation of TOMMY and other brands, and said that it was impossible. What should be investigated and dealt with were fake goods. The salesperson also said that TOMMY's brand is famous, so naturally there are more fake products, which affects the brand reputation, and they also feel headache. In fact, after the event of unqualified quality inspection of international brands was exposed by the media, many brands with problems were evaded, and some media interviews were evaded in various forms. Almost outside Zhejiang, the "quality gate" event of famous brands did not spread much, so that even the staff of these brands in stores in other cities in China, Many don't even know about it. However, "real brands can't have quality problems" is actually the psychological state of many consumers. Many Chinese consumers are still superstitious about the world famous brands under the gorgeous aura. There are also many people who "don't buy the right ones, only buy the expensive ones". The reporter interviewed at least 20 white-collar workers in Shanghai and asked them what they thought about this matter. Almost 70% of them answered directly: No, it must be fake. The rest are also skeptical. Some say that the problem must be OEM in China. There is no way. Even the quality of famous brands in China has declined... It is unknown that the international famous brands with quality problems are all purely imported goods, but these high quality junk goods easily win the sympathy of Chinese consumers, Is it not the abnormal consumption psychology of greedy "expensive" and seeking "foreign" behind this? Some experts believe that the unhealthy consumption psychology of domestic consumers who are greedy for "expensive" and "foreign" may be used by some illegal foreign enterprises to sell some "sub brands" to China. In response, Zhang Weiyuan, vice chairman of Shanghai Fashion Design Association, said: "Consumers blindly believe in the quality of foreign brands, which is also a phenomenon we need to be vigilant. This event gives consumers a good hint not to blindly believe in foreign brands."