Strategies For Breaking Barriers In Traditional Clothing Circulation Channels

Distributors and wholesalers are one of the key members of the strategic alliance of clothing manufacturers and clothing dealers. Because of this, distributors and wholesalers have become the object of competition among clothing manufacturers and clothing dealers, making it a "sweet potato." some clothing manufacturers and clothing dealers have increased their various attractions and incentives in order to catch them in order to show the following aspects:

Make it the 1.5 batch.

These distributors will evolve into the two class clothing dealers of garment manufacturers, enjoying the same treatment as the first class clothing dealers, but the clothing manufacturers will give the first class clothing dealers certain subsidies or discounts.

Through fashion manufacturers or clothing dealers, wholesalers and distributors can be absorbed into strategic members. Because of their changes in their identities and responsibilities, they will be more loyal to clothing manufacturers or clothing dealers, thereby creating barriers and barriers for the latecomers.

Make it a garment manufacturer or clothing dealer "benefit sharing".

In recent years, some garment manufacturers have often adopted the most vicious but effective way to block and channel competitors, and that is to give distributors or wholesalers a way to "win the official rank and add to the throne" to attract and attract key members of the distribution channel.

They sign a "benefit sharing contract" with the two batch or distributors. As long as the sales volume reaches a certain amount, they can participate in the year-end bonus of the enterprise, or take part in the honorary employee of the enterprise, supplemented by the specific bonus award standard, let people see the heat of the heart, so that they can sell the product more attentively, and set up a higher barrier for the later.

Crack strategy: the above barriers can be solved in the following three ways.

Make it a special group.

Since our competitors are listed as the 1.5 batch, we can further develop it into a clothing dealer of a particular item, thus avoiding the upper level.

Eat its rebate or discount unreasonable or unbalanced situation, so as to lift its specifications, meet its desire for profit and development, so that their strategy is higher than opponents.

Give it more realistic material stimulation.

It is a good thing to be a "benefit sharing" for a garment manufacturer or a clothing dealer. However, the lack of honesty at the moment also makes some distributors still have doubts about whether these commitments can be fulfilled at the end of the year. They are also afraid that after a hard year, they will end up with "bamboo basket water". In view of this situation, we can promote their return through a more quantified, more detailed and easier way to cash in.

For example, signing an agreement can stipulate three ways of monthly rebate, quarterly reward and annual return, so that these realistic material stimuli can be more intuitive, easier to operate and realize, thus breaking the opponent's long-term containment purpose.

Take advantage of the interests and take the membership system.

The heart is the most difficult to break through, but it is also the easiest to break.

Because, as a distributor without profit, the most essential motive is still to seek profits and seek development. In this sense, a good relationship between customers and relatives, even if they are real brothers, are not tempted to come faster and easier to touch people's hearts.

Therefore, for a distributor with better customer relationship, we can adopt membership system, that is, sell a certain quantity of products, and become a member. The members will implement the sales volume form, and the points can be rewarded at any time.

Of course, we can further enhance the customer sentiment through friendship. If we further add bonus sales, prize shows, promotions and other means, we can firmly tie down the distributors so as to break the barriers of the original channels.

Through the above three ways,

And clothing dealers can break through the channel barriers created by the competitors in the distribution channel, so that these distributors can use their own distributors, and thus get a share of the market and win the established market share.