Puma Launched The Latest Development Of Environmental Protection Products.

Internationally renowned sporting goods company

The 8 day launched the latest development of environmental protection products, which is another attempt of the company in the field of environmental protection after the introduction of the "environmental profit and loss account".

Puma launches new conference on environmental protection

Koch, CEO of the company, said at a news conference held in London that day, compared with traditional products, all the products including sneakers, T-Shirts, jackets and backpacks were biodegradable polymers, recycled polyester fibers and organic cotton as raw materials, which could reduce the extent of environmental damage by 31% through technology recycling or biodegradation cycle, thus greatly reducing pollution.

Puma will also set up recycling boxes around the world. Customers can put old environmental protection products into recycling bins. Professionals will regularly recycle products and process them for reuse, so as to reduce the waste of resources.

Koch said that Puma's carefully built environmental protection products can not only innovate the product concept, protect nature, but also provide an unprecedented user experience for buyers with unique vision, so that more people can get in touch with environmental protection, understand environmental protection, and then form a habit of taking environmental awareness into every aspect of daily life.

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The problem, Koch said, is that most of the new products will be consistent with traditional products, and only a small number of products are slightly higher. It is the responsibility of Puma to try to make most ordinary people afford environmental protection.

Puma environmental shoes

In addition, Puma will collect previously produced polypropylene backpacks and return them to China to recycle and produce new backpacks.

Koch repeatedly stressed that Puma's "return" initiative is not aimed at the source of individual products, but aims to improve the quality of all products and reduce environmental impact.

In November last year, Puma announced the "environmental profit and loss account" Research Report.

The energy consumption, greenhouse gas emissions, land occupation, air pollution and waste and other environmental damage energy consumption in the chain production process are calculated, and then the equivalent total economic value is obtained.

The results show that the company's entire industrial chain needs to pay 145 million euros to make up for the losses suffered by nature.