Shi Man Fan Teaches You To Run Underwear Stores.

First, choose.

And proper geographical location.

Choosing what kind of location to open a shop depends on the ability to invest. The bigger the better the flow, the better the business will be, but the risk of investing is bigger.

Under normal circumstances, we should choose a pedestrian street or shopping mall with local clothing sales atmosphere. The location must not be too remote. The so-called aroma is also afraid of the deep lane, and the selected location must be a relatively large volume of traffic in the target consumer group.

Choose what kind of underwear brand should be decided according to your local economic level. The brand underwear company must have certain strength and long-term development market determination, rather than the opportunistic enterprise, otherwise it will bring endless trouble; and the brand's underwear quality must be excellent, because underwear is a close fitting object, its quality is very important, inferior products will hurt the delicate skin carelessly, so consumers' complaints will be troublesome.

Two. Choose the right style and color.

Make sure of your underwear.

After that, we must choose the right style.

Because the cultural environment of each region is different, so no underwear brand can sell all kinds of products in this area. Therefore, you should mainly sell the best selling underwear styles. This will also speed up the selection process of customers, enhance customers' preferences for products and save money.

Besides, for underwear, underwear's comfort is very important. Wearing uncomfortable underwear will not have customers.

The combination of underwear is a very profound knowledge. It is necessary to have underwear with different styles and different series to meet the overall needs of women for underwear.

And different regions of the female breast characteristics are different, the color preferences are not the same, different climatic conditions lead to different regional underwear portfolio is also very different, such as the northern women's breasts are generally more plump, the size of the bra size should be selected larger, and southern women are generally small and exquisite, then the small code will sell well, the winter color should be deep, summer color should be shallow.

The product version is another art. The saleable style and color must be displayed in the main conspicuous places. The visual display of the hanging plate is also very important. The customers entering the shop must feel the cleanliness and taste of the overall display.

Women are sentimental animals, beautiful shopping environment will stimulate their desire to buy.

Three.

build

Store image is very important, because you are a brand underwear store, not a grocery store that you can bargain at will. Decoration must have a certain style and taste. It is necessary to highlight the brand style, and the atmosphere must conform to the consumer psychological characteristics of female consumers, so that consumers can feel value after buying.

The store image system mainly consists of the following points:

1) the decoration effect of the shop head directly determines the grade and scope of your business. If you open the underwear store, it is very important for you to be an eye-catching and attractive shop head.

You can use high-grade crystal characters to make doorsteps or use brightly colored ink-jet.

2) the image painting in the image shop. The main image determines the brand and the general tone of your underwear. The affinity of the image is also important to the customers.

Moreover, image painting is closely related to the main push style.

3) POP is essential for displaying the strength of POP in the store, as well as authorized business license plates, brand name display cards, certificate of honor and so on. These can increase the persuasiveness of sales, as well as posters and promotional brochures of products, and are also one of the direct reasons to attract customers to buy.

4) window displays are eyes, and can best see the taste and grade of products. Therefore, windows must be arranged in a unique style while attracting the eyes of women. Some important information, such as new product listing and promotional information, can be displayed in the window at the right time.

5) salesperson salesmen should wear uniform uniform dress, preferably to the same manufacturer, so as to ensure the unity of the brand.

Moreover, the behavior of the salesperson must be standardized and full of mental outlook.

Four. Train excellent salesmen.

Underwear is very special because of its privacy. Many people have sold underwear for decades. It is not clear what the A, B, C, and D are in the bra size.

First, the salesperson should have a pair of eye piercing eyes. A customer enters the shop. You don't need to measure with a ruler before you know what type of cup she is wearing. But you can see it clearly when you learn it. Then you can recommend it to her more accurately, which of course needs a good judgement, and a better understanding of the classification of cups. Excellent salespeople can usually do this. The principle is the same as that of selling oil Weng.

Buy underwear must try on, absolutely can not rely on intuition, different brands of underwear, size specifications are not the same, so responsible shop assistants should try to convince customers to try on, so as to ensure that customers buy underwear comfortable and comfortable, to increase customer interest in the brand and look back.

Five. Strategic advertising campaigns.

Under normal circumstances, targeted advertising can bring direct benefits. A small underwear store can not spend a lot of money on media advertising, but it can spend a lot of money on more practical promotional activities, such as making a light box at the entrance of the shop, displaying promotional banners on the main street, or planning a window show, asking one or two models to be a live show, using local media for a hype report, sending small bills and coupons in the stream of people.

It can also quickly increase popularity and gather popularity.

Six. Cultivate loyal fans.

Lingerie style changes and choices are much smaller, underwear is a close fitting object, and it is easier to develop feelings in dress and women. Usually, women do not buy too many underwear brands. It is much easier to cultivate customer loyalty than clothes.

It takes time to cultivate loyal customers. Women have better things to share with friends. A loyal fan will bring you 5 or so customers at the very least, and these new customers will become your loyal fans and circulate continuously so long as they are well established, thus gradually forming a huge and relatively stable sales network.

Therefore, it is a compulsory course to open up a good store to keep close to the old customers.

Can often provide some unique services to old customers, such as giving promotional gifts, sending greeting cards or sending greeting messages on birthdays or festivals, sending several blessing messages at weekends, timely promo ting promotional information, and regularly organizing some old customers, fashion salons and other activities to firmly stabilize customer groups.