Resolution: What Causes Shoe Companies To Linger Around The Corner Of Change?

January 13th medium and small

Secondly, how much room do we have for small and medium-sized enterprises in terms of design and production? I have also heard some experts' suggestions that for small and medium sized shoe enterprises, it will be a shortcut for them to break away from production and focus on brand building.

What I want to ask is whether we have the ability of product design and development such as Adidas and NIKE at present. The biggest advantage of Chinese shoe enterprises is in production cost at least in a short time.

Of course, it is a general trend to pform from simple production, but at the moment, it is unrealistic to pursue the brand blindly and avoid production.

Facing the plight of trade barriers, declining consumption power in foreign markets, appreciation of the renminbi, and rising production costs, many small and medium sized shoe enterprises, mainly in foreign trade, have turned to the domestic market.

But are we going to give up the export market? In fact, export is the most important part of the "backwardness advantage".

Mr. Zheng Jingxin even said in his article "harmony and difference" between China and the US: "hostility towards exports is nothing less than hostility towards food, clothing and parents".

The unfavorable situation in the export market needs our efforts to change the present situation. Therefore, we need to walk on two legs - to enter the domestic market with the technological advantages gained in OEM, and to strive for more opportunities for the export advantage of the export market.

Finally, in the whole field of enterprise management, the importance of core competitiveness to the development of enterprises has become the consensus of all. The world's top 500, no matter how wide they are involved, is one thing that remains unchanged, that is, they all have their own core industries.

It is this core industry that can lay their world-class status and prestige.

For small and medium-sized shoe enterprises, where are our strengths? In terms of capital strength, management level, industrial scale and so on, it is obviously unwise to compete with the first and second tier brands in the first and second tier cities.

Some enterprises, in order to achieve a rapid increase in popularity, spend money on advertising on national TV stations, but their channels are far behind the progress of advertising. Even if you know your products, there is no place to buy them, resulting in extreme waste of capital.

In propaganda, I think using some "event marketing" or by means of social public welfare to narrow the psychological distance between consumers is a consideration.

In addition, for small and medium-sized enterprises that are not very well-off, it is the most appropriate way to find their own niche market and give full play to their advantages.

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Generally speaking, small and medium-sized shoe enterprises are an important part of our private economy and also a dynamic industry to provide jobs for the workforce.

In the whole economic structural adjustment and the key point of the development mode of shoe industry, it is the focus that we all pay attention to whether SMEs can find a suitable new development path.

Small and medium-sized enterprises can not compete with big enterprises in strength, but as we often say, "boats are small and good turn around", as long as we make full use of advantages and accurately locate, we should seek breakthroughs in areas most suitable for us to take root.

Success lies in a clear goal, an appropriate method, and a belief in "brand".

Companies that do not want to create brands are not good companies. Although brands do not make every enterprise able to get what they want, we have to constantly improve their determination. Whether it is OEM or building their own brand, we must avoid high and high distance and work hard in detail.