Seize The Opportunity, Is 10 Million Far Away From You?

Successful people are very confident, and self-confidence often comes from the peach you pick up, and you pick up a basket of peaches, and you will become more and more confident.

However, if you are "confident" to overthrow Bill Gates, it is arrogant and ignorant; if you are proud to get the year-end bonus this year, it will be short-sighted.

Therefore, people who want to start a business should first rely on their goals, and their goals should not be too high or too low.

The target is set at 10 billion yuan. In fact, it is a bad plan as well as 10 thousand yuan, which is 10 million yuan.

10 million yuan is not an astronomical figure. As long as you work hard, your mind will turn faster and you will have a bit of luck. You can make it in a few years.

However, we should pay special attention to the following "matters needing attention".

First of all, pick the industry to consider the future growth potential that you may continue to achieve.

The growth rate is more important than anything else. If we choose the right projects, the growth rate in the first two years is likely to be a few hundred or even one thousand percent.

From the annual net profit of 50 thousand yuan to 800 thousand yuan, it is likely to be completed within two years. Even with a net profit of about 3000000 yuan per year, even if there is still a little room for growth, you will be a multimillionaire in another two years.

So the key is growth rate.

N when many people talk about starting a business, they say they want to open a small restaurant.

To feed their families, a restaurant is enough, and a reliable restaurant makes 10 million yuan, almost impossible.

Why?

In second years, there has been no increase.

It is certainly a way to do chain and join, but it is very necessary for management ability. If you do well, you may earn 1 hundred million. If you do not work well, you may return to the starting point, so it is not a wise choice.

It's me. I'd rather organize a company to clean up the restaurant.

There is no more face and lower gross profit, which is better than no growth rate.

If my idea was accepted by the restaurant, think about how much space would I have to grow?

Therefore, the movement of space is also very important.

If you don't understand this, you may tie all your resources to A, which is 100 thousand yuan to the top, such as opening a restaurant.

If you can't get away from your body and mind, you will not have the chance to jump to B.

Life is not afraid of a temporary downturn. As long as there is a rush, the opportunity to fly to the sky, afraid of meeting the "glass ceiling", as if there is a future, but how can not fly out.

Chicken ribs!

Do you choose to start a business with high profits?

"Net assets yield = profit rate * asset turnover".

If you want to start a business, this formula must be understood. Otherwise, you will not know how to die.

Net assets are all your assets minus liabilities.

Earning 100 million dollars a year is astronomical for you. It can make you happy to lose your temper and change to General Electric's CEO. It will surely be sped out by the board of directors.

Earn a lot of money before you start talking about it. First look at how much money you make to earn those profits.

The net assets of entrepreneurs are few, and the annual rate of return needs to be raised substantially.

How to improve it?

Channel 1: profit margin.

We all like to sell high profits, and your competitors are also always selling cheaper than you, so that you have to be cheaper, so the profit margin can not be improved.

At this point, we have to consider the two way of asset turnover.

This is the "turnover divided by assets".

As we all know, what is "asset"?

Look at the case:

I bought a pair of shoes in Beijing Yansha friendship mall, the British brand, more than 3000 yuan and a pair.

A, an entrepreneur, got the brand's proxy in mainland China, and B, the entrepreneur, chose to sell shoe polish.

Two people are starting at 500 thousand yuan. The difference is that B buys a small shoe oil factory for 400 thousand yuan, produces high-grade shoe polish, and then rents out high-end stores' counters.

A sells British shoes at a high cost and orders 400 thousand yuan for a batch of goods in the UK.

The average price for each pair of shoes is 1500 yuan, the retail price is 3000 yuan, and it can sell 3 pairs per day, the daily rental fee is 1000 yuan, the daily profit is 9000-4500-1000 = 3500 yuan.

The profit margin is 3500 / 9000, approximately 39% (ignoring labor costs, etc.).

B can sell 100 shoe polish a day, cost 5 yuan per unit, retail price 20 yuan, and counter rental 600 yuan a day.

The profit is about 900 yuan per day.

The shoe oil factory bought by B costs about 800 yuan a day for utilities and factories, so B's daily net profit is only 100 yuan, and its profit margin is about 5%..

How do these 5% and 39% of A compare?

But is B really pathetic?

A bought 400 thousand yuan and got about 267 pairs of shoes.

This is really not much, because even men's shoes counters should have at least ten styles, and each style should be prepared for several sizes.

267 pairs of shoes are basically sold in a shopping mall.

So, how much money do A need to earn for selling 400 thousand yuan in second stores?

400 thousand / (3500 yuan 30 days) 4 months.

Looking back at B.B, 400 thousand yuan was put on shoe polish factory, and every day, it was necessary to bear the cost of shoe oil factory.

How much shoe polish do you need for a shopping mall?

Suppose you need 500, (500 * 5 yuan cost) / 100 yuan net profit = 25 days, that is to say, B less than a month's profit is enough to open a new counter.

This case shows that we can use high turnover rate to combat low profit margins.

Now let's enter the "entrepreneurial real battle".

I live in a small convenience store, I occasionally fried eggs, found that there is no green onion, make a phone call, 5 minutes later, a 5 cents of the onion will be delivered to the door.

No salt, no eggs, fast delivery.

Basically, I am lazy now. I want to eat some fruit in the evening and dial a phone. Sometimes it's not what I want to eat. Instead, I ask, "what fruit have you entered today?

Just give me a free hand. "

You would say, "I'm afraid that a green onion sells 50 Fen bundles a day, and it doesn't make much money."

Unit price and profit are too low!

Even if the turnover rate is higher, it seems a bit out of reach to earn 10 million goals. "

In fact, the core of this store's strategy is "lazy customers".

Onion, toilet paper, profit margins?

It can be profitable.

For example, red wine and small convenience stores are placed on both sides of the wall, almost no domestic ones, ranging from two hundred or three hundred to five hundred or six hundred of daily wine level.

This district has many foreigners, and for the middle and high class of Europe and America, red wine is a daily necessities.

And is the profit of a bottle of red wine more than a truck of green onions?

Besides red wine, cheese and cooked food are various.

This is the "pressure principle" of entrepreneurship. I don't think I am a big leader, not strong enough, and my clients are limited, but the people I serve are extremely accurate, and the pressure is very large.

As a matter of fact, the owner of this shop has opened several branches and is located in the most upscale estate community in Beijing.

Profits and turnover rates are very high.

The boss is very dedicated and smart.

Even if these stores, the goods are also very different, because different houses are obviously occupying houses, some properties, many European and American people, some real estate, many Japanese, and others, are almost Korean communities.

In view of the different consumption characteristics, she constantly adjusts the category of goods. She can always grasp the consumption habit of the District, and rely on the strategy of "giving customers a green onion" to "cultivate the lazy customers" (theoretically speaking, only sending one onion, from the cost point of view, is losing money), and slowly and slowly locking the large amount of daily consumption of the real estate household.

The target customers are narrow and accurate. They are willing to make a few losing money pactions to lock their customers. The service is good and the price is slightly higher. Who makes the target customers insensitive to the price?

Everyone wants to do this kind of business.

No, another convenience store that has taken the same strategy with her is downstairs.

The newly opened convenience store launched a low price competition.

When you sell 5 hairs for a scallion, he sells 39 Fen.

Although consumers in this district are not sensitive to price, they are willing to accept the same thing.

In particular, homogeneity, such as farmer's mountain spring, Coca-Cola, Kleenex toilet paper, and so on, really answered the old saying "No 5 cents can't buy away loyalty."

The threshold is low, of course competitors follow up plagiarism very quickly.

To put it plainly, three years old children earn gold treasure. Who doesn't want to grab it?

Tyson holding gold treasure, you grab a grab to try?

Liu Xiang holds a gold treasure, do you try to catch up?

So small convenience stores face the damn low price competition, or learn the way of Tyson, also fight the price, kill ya!

The so-called enemy one thousand lost eight hundred; or learn from Liu Xiang, jump a jump, no shadow, opponents can not find.

The small convenience store owner decided to learn Liu Xiang strategy - the ability growth strategy.

Small convenience store owners find that their original customers, especially the core customers, are high income, high knowledge, thirty to 50 years old.

These guys have a huge characteristic, they are afraid of death.

More afraid than ordinary people.

As a result, small convenience stores began playing big "green" cards, such as green vegetables.

In addition, there is another convenience store in this store that can not be sold for another time.

Selling this stuff, your salesperson must know red wine.

And training a red wine salesman usually requires months of intensive training: origin?

Particular year?

Style?

Is it BlackBerry or chocolate?

What are the characteristics of grape varieties?

These things are not available at another convenience store at one thirty.

Look, this is the embodiment of ability. In extension, we find new opportunities and bring new abilities.

In addition, the owner of the shop often chatted with customers and found that some of the customers had been damaged for half a month, and there was no time to renew them.

Target customers are a group of "rich and no time" people.

This is normal.

At this time, the small convenience store decided to launch new services: changing the light bulb for the customer, paying the telephone fee, filling the gas card.

By selling red wine to cultivate communication skills and trust, and no extra charges (of course, changing the bulb of light bulbs, customers pay for themselves), the small convenience store "convenient" two words, from goods to services.

This stage, although the service itself can not earn money, but substantially increased the "trading opportunities", at least to the original toilet paper, detergent sales, has brought a new increase from your home to pick up the electricity card when you found that your household detergent is used up, and the night after the charge card is sent back, "incidentally" bring a bottle of detergent.

Do you understand the mystery?

The small convenience store has become Ctrip. The price is cheaper through Ctrip's booking of a hotel than to the hotel itself. Ctrip can also receive a commission from the hotel side.

When the small convenience store has the "big list", it can really crush the laundry in the district.

By the way, give profits to consumers.

Through this train of thought, small convenience stores can be opened up all at once: Hourly cleaning services and leather shoes conservation.

Customer resources can be turned into profits.

Ha ha, we can also think of small convenience stores called "occupying telephone number thinking".

Because most of its business starts with a telephone number.

Whoever occupies that number will occupy the wind.

The biggest suspense I gave is: can we control the telephone?

The small convenience store pays much of the cost. As long as the final control of the "telephone", it monopolizes the customer resources, and has a strong bargaining power: the profit of washing laundry and housekeeping services is half the cost of life.

The laundry owner has to swallow his voice.

Look at the relationship between Gome and electrical appliance manufacturers.

But why did these competitors not learn at the very beginning?

Note that when the situation is not clear, competitors are not plagiarizing.

If a strategy is perfect, who else wants to do it?

When competitors see clearly, the "first mover advantage" has become a barrier in many times.

It is too late for competitors to plagiarize.

It is unrealistic to imitate a single link by itself, because it has nothing to do, and the whole value chain imitating is even more unrealistic, because first of all, the imitator must be similar to the imitator, the starting point and the resources.

Do you believe that those big companies are developing in a perfect way?

Please give yourself a big mouth to wake yourself up.

At the beginning of entrepreneurship, it is most afraid of completely immersed in the logical aesthetic sense of "strategic planning". Is strategy just "thinking" and "looking"?

The strategy is to consider in advance, learn from the facts while doing things, and sum up the results afterwards.

If you change from a convenience store to a service housekeeper, the strategic assumption can be established, and every step should be taken.

Earn 1 million, and seize one or two opportunities.

But really want to earn 10 million, relying on one or two "ideas" is not reliable.

We talked about enterprise strategy, financial knowledge, and convenience store development ideas, is to earn 10 million and paving the way of martial arts.

Deeply understand the business logic behind this. Is 10 million far away from you?